Paid Ads (Google LSA & Meta) Speed-to-Lead ROAS Calculator

2. Four Paid-Ad Conversion Guardrails (MedSpa, Dental, HVAC & Legal Clinics)

Modeled on $6,000/mo ad spend at $85 CPL and $1,200 average ticket:

• Google Local Services Ads (LSA) Responsiveness Protection: Google LSA demotes advertisers who let calls roll to voicemail or take hours to reply to message leads. LeadPulse engages missed callers in 8 seconds.
• Meta Lead Ads & Landing Page Instant SMS Bridge: Prospects who submit an Instagram/Facebook lead form receive a personalized SMS booking link within 8 seconds while still holding their phone.
• Zero Wasted After-Hours Ad Spend: Keep your high-intent evening and weekend search campaigns running without paying overtime front-desk staff to answer the phone.
• Full UTM & Campaign Attribution: Every recovered SMS booking tags the originating campaign (Google LSA, Search, or Meta) so your ad agency sees exact closed-won ROAS.

# LeadPulse Paid-Ad Speed-to-Lead Webhook Spec (Your Practice — MedSpa, Dental, HVAC & Legal Clinics)
POST https://leadpulse.onbits.net/webhooks/ad-lead
Content-Type: application/json

{
  "practice": "Your Practice",
  "niche": "general",
  "source": "google_lsa_or_meta_lead_ad",
  "prospect_phone": "+15125550199",
  "prospect_first_name": "Jordan",
  "utm_campaign": "q4_high_intent_general",
  "sla_target_seconds": 8
}